Clark Mathews Is a College Student and Has Been Hired

question 66

Multiple Choice

Clark Mathews is a college student and has been hired by a consumer research firm to help a pizza restaurant learn more about the college market.Part of his job entails hanging out with other students and observing how they decide when to order pizza,which pizza restaurants they order from,how they eat it,and what they do with the leftovers,if any.Clark learned from his observations that some students like to put French dressing on their pizza,which led the pizza restaurant to advertise and offer the dressing with orders.Which interpretive orientation does this best illustrate?

• A) Ethnography
• B) Quantitative research
• C) Correlation
• D) Experimentation
• E) Surveys

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Definitions:

Aggregate Plan

An approach to operational planning that seeks to balance demand and supply in a way that minimizes costs over a medium-term period, focusing on general output levels.

Aggregate Planning

A process by which a company determines levels of capacity, production, subcontracting, inventory, and stockouts to optimize costs against flexibility.

Downstream Partners

Businesses or entities involved in the later stages of the supply chain, focusing on delivering products to the end consumer.

Upstream Partners

Businesses or individuals who provide goods or services to another company as inputs for that company's production process, typically earlier in the supply chain.