Consumer Behavior Has Family Roots in Anthropology

question 92

True/False

Consumer behavior has family roots in anthropology.

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Definitions:

Donald Clifton

A psychologist and business executive known for his work in the field of strengths-based psychology and the development of strengths assessment tools.

Mihaly Csikszentmihalyi

A Hungarian-American psychologist recognized for his work on the concept of “flow,” a state of heightened focus and immersion in activities.

360-degree Feedback

A performance appraisal method where an employee is evaluated by feedback from various sources, including peers, supervisors, subordinates, and sometimes clients.

Graphic Rating Scale

A method of evaluation that uses a visual scale to measure attitudes, feelings, or performance.