From Which of the Following Pairs of Perspectives Can Consumer

question 53

Multiple Choice

From which of the following pairs of perspectives can consumer behavior be defined?

• A) Primary and secondary
• B) Human thought and behavior, and as a field of study
• C) Social and psychological
• D) Inputs and outcomes
• E) Needs and wants

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.