Which of the Following Statements Is True of Consumer Behavior

question 106

Multiple Choice

Which of the following statements is true of consumer behavior as a field of study?

• A) Consumer behavior traces its roots back to the 1700s when the first book in this field was published.
• B) Consumer behavior shares strong interdisciplianry connections with economics, psychology, and marketing.
• C) Consumer behavior excludes from its purview the influence of human sciences like psychology and sociology to maintain its scientific nature.
• D) Consumer behavior allows little scope for conducting original research.
• E) Consumer behavior uses quantitative research methods like experimentation and correlation exclusively.

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Definitions:

Cohesive Group

A collection of individuals who work together effectively, characterized by mutual respect, strong bonds, and a shared sense of identity and purpose.

Accountability

The obligation of individuals or organizations to report, explain, and be answerable for their actions or decisions.

Decision-making

The cognitive process of selecting a course of action from multiple alternatives, often involving consideration of potential consequences.

Process Loss

The efficiency loss in a group's activities due to coordination and motivation problems, leading to less effective outcomes than possible.