Even Though Personal Selling Is the Most Expensive Method of Communication

question 2

Multiple Choice

Even though personal selling is the most expensive method of communication on a per-person-reached basis,businesses continue to use personal selling because of advantages in:

• A) flexibility.
• B) the number of people reached.
• C) credibility.
• D) efficiency.
• E) control over the content of publicity.

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Definitions:

Programmed Decisions

Decisions that are made using a rule, procedure, or quantitative method that have been developed for recurring problems or situations.

Lack-Of-Participation Error

Lack-of-participation error occurs when important people are excluded from the decision-making process.

Rational Decision Model

A systematic, step-by-step approach to making decisions based on logical, objective analysis of data and alternatives.

Creativity

The ability to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.