Why Does Personal Selling Work Better Than Other Communications Options

question 34

Multiple Choice

Why does personal selling work better than other communications options available to firms selling in the business-to-business market?

• A) Personal selling employs more people in the United States than advertising.
• B) Salespeople are able to tailor unique messages for each prospective buyer.
• C) Firms in the United States have become particularly adept at hiring "born" salespeople.
• D) Personal selling is the cheapest form of promotion.
• E) Salespeople are proficient in all aspects of new product development.

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