Advance Machine Company Makes Industrial Strength Floor Cleaning Equipment

question 99

Multiple Choice

Advance Machine Company makes industrial strength floor cleaning equipment.In support of its sales force,it ran ads in trade journals aimed at supermarkets,entertainment venues,educational institutions,and other places that have a lot of foot traffic.It created an Internet website for customers to preview its products.It set up a toll-free number for clients to call and created a direct marketing piece that offered discounts and rebates on orders.Advance Machine Company used:

• A) dyadic communication to reach its potential customers.
• B) feedback to qualify leads.
• C) integrated marketing communications.
• D) a decentralized promotions organization.
• E) any means possible to circumvent its sales force.

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Definitions:

Specific Performance

A nonmonetary award granted by the courts to a party of the contract who has suffered a loss due to the actions of another party.

Nonmonetary Award

Recognition given to employees or individuals that do not involve a direct financial reward, such as certificates, plaques, and verbal recognition, aimed at motivating and valuing contributions.

Breach Of Contract

A violation of one or more terms of a contract by a party involved in the contract.

Violation

The act of breaching or failing to comply with laws, regulations, or set agreements.