The Core Concept of Consumer Behavior Is Value

question 127

True/False

The core concept of consumer behavior is value.

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Definitions:

Relatedness

The feeling of being connected or related to others, which is essential for fostering social bonds and personal relationships.

Existence Needs

Basic physical and material well-being necessities like food, shelter, and safety that individuals require.

Growth Needs

Psychological requirements that drive personal development, self-improvement, and the fulfillment of one's potential.

ERG Theory

A theory of human motivation developed by Clayton Alderfer that categorizes core needs into three groups: Existence, Relatedness, and Growth.