Which of the Following Is an External Influence on Consumer

question 11

Multiple Choice

Which of the following is an external influence on consumer value?

• A) Personal values
• B) Attitude
• C) Needs
• D) Perception
• E) Reference groups

---

Definitions:

Nonnegotiable

Refers to an item or term that cannot be altered or transferred in agreement or transaction.

Express Promise

A clear and specific commitment stated by one party to another, often forming the basis of an express contract.

Consideration

In contract law, something of value promised, given, or received that motivates parties to enter into an agreement.

Time Draft

A written order to pay a specified amount of money at a future date.