An Automobile Marketer Is Interested in Studying the Internal Influences

question 25

Multiple Choice

An automobile marketer is interested in studying the internal influences that affect the psychology of the potential buyers of luxury automobiles.Which of the following would this marketer be interested in studying?

• A) Lifestyles of luxury car buyers
• B) Political choices of potential buyers
• C) Social status of potential buyers
• D) Buyers' attitudes toward different brands
• E) The accessories that car owners prefer

---

Definitions:

Long-Term Memory

A type of memory capable of storing large amounts of information for potentially unlimited duration.

Short-Term Memory

A component of human memory system that is capable of holding a small amount of information in mind in an active, readily available state for a short period of time.

Encoding Specificity

The principle that recall is most effective when the cues present at the time of learning are also present at the time of retrieval.

Recall

The act of retrieving information or memories from one's past, often without external cues.