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Cullen and MacNeil's Is a Well-Known Store That Sells Writing

question 108

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Cullen and MacNeil's is a well-known store that sells writing material.The company faces strong competition from the electronic media.If the company thinks of itself merely as a paper company instead of a company that delivers the benefits users want,it could be taking a short-sighted view of its business.That is,Cullen and MacNeil's could suffer from _____.


Definitions:

Benefits

Particular advantages that readers will realize from a product’s selling points.

Positive Message

Communication that conveys good news, positive feedback, or constructive information.

Claim

An official grievance filed due to discontent with a product or service.

Adjustment

The process of adapting or modifying something to better fit a new situation or set of conditions.

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