Consumers Do Not View All Types of Coffee as Identical

question 103

Multiple Choice

Consumers do not view all types of coffee as identical to one another.Some prefer iced coffee,while others will only drink non-fat latte.Still others will only drink chai latte or a cappuccino.This marketplace condition in which consumers do not view all competing products as identical to one another is called _____.

• A) product differentiation
• B) product variation
• C) market segmentation
• D) perceptual differentiation
• E) selective perception

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Definitions:

Characteristic

A distinguishing feature or quality of an organism or object, often used in the identification and description of species.

Closed Circulatory System

A type of circulatory system in which the blood flows through a continuous circuit of blood vessels; characteristic of annelids, cephalopods, and vertebrates. Compare with open circulatory system.

Mollusks

A diverse group of invertebrates that includes snails, slugs, oysters, and octopuses, characterized by a soft body, many with a hard shell.

Polyplacophora

A class of marine mollusks known as chitons, characterized by their eight-plated dorsal shells and grazing habits.