Consumers Do Not View All Types of Coffee as Identical

question 103

Multiple Choice

Consumers do not view all types of coffee as identical to one another.Some prefer iced coffee,while others will only drink non-fat latte.Still others will only drink chai latte or a cappuccino.This marketplace condition in which consumers do not view all competing products as identical to one another is called _____.

• A) product differentiation
• B) product variation
• C) market segmentation
• D) perceptual differentiation
• E) selective perception