Which of the Following,on a Perceptual Map,represents the Combination of Product

question 37

Multiple Choice

Which of the following,on a perceptual map,represents the combination of product characteristics that provide the most value to an individual consumer or market segment?

• A) Touch point
• B) Maximum point
• C) Optimum point
• D) Ideal point
• E) Slope intercept

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Definitions:

Calling

A strong urge toward a particular way of life or career; a vocation.

Positive Institution

Organizations or societal structures that promote well-being, positive values, and the betterment of individuals or communities.

Community

A group of people living in the same place or having a particular characteristic in common, often sharing a sense of connection and mutual support.

Workers

Individuals engaged in some form of employment, providing labor in exchange for compensation.