FAST FOOD SCENARIO Daniel, an Entrepreneur, Is Planning to Open a Fast-Food Restaurant

question 91

Multiple Choice

FAST FOOD SCENARIO
Daniel, an entrepreneur, is planning to open a fast-food restaurant. He wants to cash in on the huge population of busy professionals who usually don't have the time for a sit-down meal. They prefer instead to grab a bite on the go. Daniel has done his fair share of research, and he found that though fast-food restaurants cater to the need for a quick bite, consumers feel guilty of indulging in what they thought was "unhealthy." Daniel conceptualized a place that will offer a quick bite as a healthy alternative, so consumers would not have to suffer from guilt. Daniel is looking at establishing a long-term relationship based on trust with his customers.
-Refer to Fast Food Scenario.Daniel wants to cash in on the huge population of busy professionals who usually don't have the time for a sit-down meal.They prefer instead to grab a bite on the go.They are Daniel's _____ for his new restaurant.

• A) capital
• B) target
• C) dominant
• D) focal
• E) augmented

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Definitions:

Service Provider

An entity or person that provides services to other parties for compensation.

Product-Dominated Offerings

Products or services that are defined and valued primarily by their features or attributes rather than customer needs or outcomes.

Neckties

A strip of cloth worn around the neck and tied in the front, often as part of formal or professional attire.

Dog Food

Pet food specifically formulated and intended for consumption by dogs and other related canines.