Utilitarian Value Is Derived from a Product That Helps the Consumer

question 101

True/False

Utilitarian value is derived from a product that helps the consumer solve problems and accomplish tasks that are a part of being a consumer.

---

Definitions:

Deep Processing

A method of learning in which information is analyzed in a meaningful way as opposed to merely memorizing.

Procedural Memory

A type of long-term memory that involves the memory of how to perform different actions and skills, essentially the memory of motor skills.

Maintenance Rehearsal

A process in cognitive psychology that involves repeatedly verbalizing or thinking about a piece of information to be remembered, thereby keeping it in short-term memory for longer periods.

Priming

A technique in psychology used to train a person's memory in both positive and negative ways, influencing their responses and perceptions.