The _____ Represents Consumer Behavior Theory Illustrating Factors That Shape

question 74

Multiple Choice

The _____ represents consumer behavior theory illustrating factors that shape consumption-related behaviors that ultimately determine the value associated with consumption.

• A) Consumer Behavior Framework (CBF)
• B) Consumer Value Framework (CVF)
• C) Consumption Process Framework (CPF)
• D) Customer Relationship Framework (CRF)
• E) Marketing-Consumer Framework (MCF)