Cullen and MacNeil's Is a Well-Known Store That Sells Writing

question 108

Multiple Choice

Cullen and MacNeil's is a well-known store that sells writing material.The company faces strong competition from the electronic media.If the company thinks of itself merely as a paper company instead of a company that delivers the benefits users want,it could be taking a short-sighted view of its business.That is,Cullen and MacNeil's could suffer from _____.

• A) brain drain
• B) cognitive dissonance
• C) marketing disconnect
• D) marketing myopia
• E) product devaluation

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Definitions:

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