Consumers Do Not View All Types of Coffee as Identical

question 103

Multiple Choice

Consumers do not view all types of coffee as identical to one another.Some prefer iced coffee,while others will only drink non-fat latte.Still others will only drink chai latte or a cappuccino.This marketplace condition in which consumers do not view all competing products as identical to one another is called _____.

• A) product differentiation
• B) product variation
• C) market segmentation
• D) perceptual differentiation
• E) selective perception

---

Definitions:

Commission

Commission is a form of earnings provided to sales personnel for selling a product or service, typically calculated as a fixed percentage of the sales amount.

Consignment

The process of giving goods to another party to sell, but retaining ownership until the goods are sold.

Weekly Salary

Weekly salary refers to the amount of money an individual earns per week for their labor or services.

Commission

Remuneration for sales or service personnel, calculated as a fixed percentage of the sales they accomplish.