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Herceptin Is a Drug That Is Given to Treat Certain

question 5

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Herceptin is a drug that is given to treat certain breast cancers.However, it is most effective on tumors that are overexpressing the gene HER2.Which of the following strategies would be best for determining whether Herceptin would be effective in a given patient?


Definitions:

Collaborative Filtering

A method used by recommendation systems to predict the interests of a user by collecting preferences from many users.

Consumer Preferences

The subjective tastes and desires influencing the buying behavior of individuals or groups when choosing among alternative products or services.

Touch Point

Any interaction or point of contact between a brand and its customers, covering a wide range of platforms, including physical and digital channels.

Customer Satisfaction

An evaluation of the extent to which a company’s products or services exceed or satisfy the anticipations of its customers.

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