Marketers Need to Know How Consumers Will React to Unknown

question 125

True/False

Marketers need to know how consumers will react to unknown words when creating the name for a new product or new company.

---

Definitions:

Labor Skills

The abilities and expertise that workers possess, which can affect their productivity, efficiency, and the quality of work produced.

Capital

Financial assets or resources that individuals or businesses use to invest, produce, and create economic value.

Technology

The technological knowledge available in an economy at any given time. The level of technology determines the amount of output we can generate with our limited resources.