Many Store Brand Packages Look Similar to National Brand Packages

question 59

Multiple Choice

Many store brand packages look similar to national brand packages.This is done with the hope that consumers' awareness and interpretation of the package design might lead them to think of the less expensive store brand as qualitatively comparable with the more expensive national brand.This is an attempt to influence consumers' _____.

• A) disposition
• B) motivation
• C) perception
• D) sensitization
• E) anticipation

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Definitions:

Commercializing Innovation

The process of bringing new and innovative products or services to the market, turning ideas into commercial successes.

New Ideas

Original or innovative thoughts, concepts, or approaches that have not been previously implemented or explored.

Reduced Costs

refers to decreases in expenses or outlays, often achieved through efficiency improvements, negotiations, or adopting new technologies.

Competitive Advantage

Conditions or aspects that confer on a business a superior or more advantageous situation compared to competitors.