Selective Distortion Is the Process by Which

question 19

Multiple Choice

Selective distortion is the process by which:

• A) marketers manipulate information to influence consumers.
• B) consumers form opinions about one brand over another based on the information provided by marketers.
• C) consumers screen out most stimuli and attend to only a small portion of stimuli.
• D) marketers determine the minimum strength of stimulus necessary to influence a consumer.
• E) consumers interpret information in ways that are biased by their previously held beliefs.

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Definitions:

Background Information

This term describes the essential context or previous data about a topic, necessary for understanding the current situation or analysis.

Indirect Strategy

A communication approach that presents the main point or conclusion after the provision of supportive evidence or arguments.

Sensitive Messages

Communications that require careful handling due to the potential for impacting the recipient emotionally or generating controversy.

Brainstorming

A collaborative idea-generation process where participants freely offer thoughts and solutions without judgment.