One Way Marketers Are Dealing with the Declining Effectiveness of Traditional

question 46

Multiple Choice

One way marketers are dealing with the declining effectiveness of traditional advertising due to technology,such as digital video recorders allowing viewers to zoom past commercials,is to get their products integrated into television programs.In some shows,actors are seen driving a Toyota Prius or drinking Pepsi.This sort of advertising is an example of _____.

• A) subliminal advertising
• B) product placement
• C) overt advertising
• D) crowd manipulation
• E) conquesting

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Definitions:

Compounded Monthly

A term referring to the calculation of interest on the initial principal and also on the accumulated interest from previous periods, computed each month.

6.2%

A percentage expressing a portion, often signifying a rate such as an interest rate, growth rate, or efficiency ratio.

2 ½ Years

A time period of two and a half years.

Compounded Annually

The process of adding interest to the principal sum of a loan or deposit once per year, resulting in an increase in the amount of interest earned over time.