Selective Distortion Is the Process by Which

question 19

Multiple Choice

Selective distortion is the process by which:

• A) marketers manipulate information to influence consumers.
• B) consumers form opinions about one brand over another based on the information provided by marketers.
• C) consumers screen out most stimuli and attend to only a small portion of stimuli.
• D) marketers determine the minimum strength of stimulus necessary to influence a consumer.
• E) consumers interpret information in ways that are biased by their previously held beliefs.