Which of the Following Statements Is True Regarding the Factors

question 31

Multiple Choice

Which of the following statements is true regarding the factors that gain consumers' attention?

• A) All things equal, a consumer is more likely to pay attention to a weaker stimuli than to a stronger stimuli.
• B) Contrasting stimuli are extremely ineffective in getting attention.
• C) All else equal, smaller items garner more attention than larger ones.
• D) In general, a moving object will get more attention than a stationary one.
• E) Surprising stimuli are less likely to get consumers' attention.

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Definitions:

Start-Up Costs

The initial expenses required to establish a new business, including but not limited to licensing fees, equipment, and marketing.

Wheel Of Retailing

A theory that describes how retail outlets enter the market with low prices and simple facilities to then upgrade their operations as they grow.

Limited Menus

A dining or food service concept where only a small selection of options is offered to streamline operations and focus on specialty or quality items.

Checkers Drive-In

A fast-food chain known for its burgers, fries, and milkshakes, offering drive-thru and walk-up service, emphasizing speed and value.