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Explain the Consumer Perception Process

question 97

Essay

Explain the consumer perception process.


Definitions:

Communication Process

The act of conveying information and understanding between two or more individuals, encompassing the sender, message, medium, receiver, and feedback.

Noise

Unwanted or disruptive sound that can interfere with communication, harm hearing, and adversely affect health or quality of life.

Distorts

Alters the shape, form, or sound of something in a way that is usually undesirable or misleading.

Rapport

A harmonious, positive relationship.

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