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The first step toward customer orientation is
Emotion Management
involves individuals' efforts to manage their own feelings or display of emotions, often within a social context to adhere to societal norms.
Arlie Hochschild
An American sociologist known for her works on emotional labor, gender roles, and the intersection of work and family.
Symbolic Interaction
A sociological perspective focusing on the role of symbols and language as core elements of all human interaction.
Abstract Reality
A concept or perception that may not concretely exist in the physical world but can be understood intellectually or in thought.
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