The Physical Characteristics of a Message Refer to the Elements

question 97

True/False

The physical characteristics of a message refer to the elements of a message that one senses directly.

---

Definitions:

Publicity

The act of making information about someone or something available to the public, often via the media, to increase visibility or awareness.

IMC Strategy

Integrated Marketing Communications Strategy involves coordinating various promotional tools and channels to deliver a clear, consistent, and compelling message about an organization and its products.

Build Value

The process of increasing the worth of a product, service, or brand, typically through enhancements in quality, functionality, or perception.

Product

An item or service created through a process to satisfy consumer needs or desires.