The Management at Drops & Dew,a Newly Established Winery,uses an Ad

question 32

Multiple Choice

The management at Drops & Dew,a newly established winery,uses an ad showing kids roller-skating and sipping wine with rap music in the background.Which of the following is most likely to be the consumers' response toward the advertisement?

• A) Consumers will process the information presented more deeply.
• B) Consumers' comprehension of the product will decrease due to message incongruity.
• C) Consumers will develop a favorable attitude toward the product presented.
• D) Consumers' attitude will be more favorable as the message source is credible.
• E) Consumers' will purchase the product because the message source is trustworthy.

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Definitions:

NADH

Nicotinamide adenine dinucleotide (reduced form), a coenzyme involved in redox reactions, carrying electrons from one reaction to another in cellular respiration.

Electron Transport Chain

A series of complexes that transfer electrons from electron donors to electron acceptors via redox reactions, and couples this electron transfer with the transfer of protons (H+ ions) across a membrane.

ATPs

A molecule known as ATP, which serves as an energy carrier within cells to fulfill metabolic needs.

Molecule

Substance composed of two or more atoms chemically combined to form a structure that behaves as an independent unit.