Which of the Following Statements Is True of Message Receiver

question 94

Multiple Choice

Which of the following statements is true of message receiver characteristics?

• A) Less-intelligent consumers tend to comprehend messages more accurately than intelligent consumers as they put in more effort in the comprehension process.
• B) Highly involved consumers tend to pay less attention to messages as they are too involved with their own things.
• C) High levels of familiarity always increases consumer comprehension as consumers are more inclined toward the familiar.
• D) Consumers' beliefs of what will happen in a future situation have an impact on their comprehension of the environment.
• E) Consumers who are left-brain dominant tend to be visual processors often favoring images for verbal communication.

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