Which of the Following Statements Is True of Message Receiver

question 94

Multiple Choice

Which of the following statements is true of message receiver characteristics?

• A) Less-intelligent consumers tend to comprehend messages more accurately than intelligent consumers as they put in more effort in the comprehension process.
• B) Highly involved consumers tend to pay less attention to messages as they are too involved with their own things.
• C) High levels of familiarity always increases consumer comprehension as consumers are more inclined toward the familiar.
• D) Consumers' beliefs of what will happen in a future situation have an impact on their comprehension of the environment.
• E) Consumers who are left-brain dominant tend to be visual processors often favoring images for verbal communication.

---

Definitions:

Tax Rate

The percentage at which an individual or corporation is taxed.

Depreciable Non-Current Asset

A long-term asset subject to depreciation, which systematically reduces its book value over its useful life to account for wear and tear.

NCI Share

NCI Share refers to Non-Controlling Interest share, which is the portion of equity in a subsidiary not attributable directly or indirectly to the parent company.

Useful Life

The estimated period over which a tangible asset is expected to be usable by the entity, affecting its amortization or depreciation rate.