Which of the Following Is True of Negatively Framed Information

question 129

Multiple Choice

Which of the following is true of negatively framed information?

• A) It has a lesser impact on consumers than positively framed information.
• B) It primes gains rather than losses.
• C) It makes consumers less willing to take risks.
• D) It increases consumers' perceived value of a product.
• E) It facilitates consumers' negative information bias toward the product.

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Definitions:

Probability

A measure of the likelihood that an event will occur, often expressed as a number between 0 and 1.

Event

An occurrence or happening, especially one of significance.

Prototype

An original model or preliminary version from which other forms are developed or copied.

Mental Category

A cognitive process that involves grouping or classifying objects, events, or ideas based on shared properties or characteristics.