Which of the Following Is True of the Physical Characteristics

question 127

Multiple Choice

Which of the following is true of the physical characteristics of a message?

• A) Consumers' attention and comprehension become less likelier as pictures in messages get larger or movements become more intense.
• B) Consumers' comprehension is not influenced by the use of colors in marketing messages.
• C) Consumers derive meaning from the actual text of a message and the visual presentation of the message.
• D) Consumers' comprehension of a message is not influenced by the physical characteristics of the message.
• E) Consumers display greater recall of an intended message when information is presented in sequence rather than in intervals.

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Definitions:

Topic Sentence

A topic sentence is the opening sentence of a paragraph that summarizes the main idea or point the paragraph is going to discuss.

Support Sentences

Sentences within a paragraph that provide evidence, examples, or details to back up the main idea or argument.

Transitional Words

Words or phrases used to link different sections of text or speech, helping to create a smooth flow.

Topic Sentence

A sentence that expresses the main idea of the paragraph in which it occurs.