In a Marketing Message,_____ Refers to the Consumers' Perception of How

question 92

Multiple Choice

In a marketing message,_____ refers to the consumers' perception of how honest and unbiased the source is.

• A) visibility
• B) attractiveness
• C) expertise
• D) trustworthiness
• E) congruity

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Definitions:

Organizational Rules

Guidelines established by businesses or institutions to govern the behavior and actions of its members.

Equal Treatment

Equal treatment involves ensuring fairness and impartiality in the way individuals or groups are dealt with, without discrimination.

Self-oriented Role

A personal behavior pattern focused on pursuing one's own interests and needs, often in a work or social context.

Blocking Progress

An action or behavior that impedes the advancement or development of a project, process, or person.