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________ Focuses Specifically on the Methods Used to Determine the Outcomes

question 84

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________ focuses specifically on the methods used to determine the outcomes received.


Definitions:

News Release

An official statement issued to the media and other stakeholders to announce something newsworthy.

Publicity

A nonpersonal, indirectly paid presentation of an organization, product, or service.

Product Line

A group of related products marketed by a company under a single brand name.

News Conference

A media event in which newsmakers invite journalists to hear them speak and, typically, ask questions.

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