Things That Lower a Consumer's Mood Make Them Less Likely

question 95

True/False

Things that lower a consumer's mood make them less likely to trust market information.

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Definitions:

Emotion-Focused Coping

Strategies aimed at managing and reducing the intensity of negative emotions arising from stressful situations.

Unconscious Strategies

Psychological mechanisms or processes that operate without the individual's conscious awareness to handle thoughts or feelings.

Primary Appraisal

The initial evaluation process where an individual assesses the significance of a stressor as irrelevant, benign-positive, or stressful.

Psychological Review

An academic journal that publishes original research articles, theoretical articles, and critical reviews on psychology.