Which of the Following Is True of Self-Report Measures

question 68

Multiple Choice

Which of the following is true of self-report measures?

• A) It does not require a volitional response from a consumer.
• B) It requires the attachment of a measuring device to a consumer.
• C) Results obtained from self-report measures are not valid enough to be useful to consumer and marketing researchers.
• D) It requires consumers to recall their affect state from a recent experience.
• E) It is considered to be more obtrusive than autonomic measures.

---

Definitions:

Tower Of Hanoi

The Tower of Hanoi is a mathematical puzzle that consists of three pegs and a number of disks of different sizes which can slide onto any peg, with the objective being to move all the disks from one peg to another, obeying certain rules.

Recursive Algorithm

An algorithm that solves a problem by repeatedly calling itself with modified parameters until a base condition is met.

Tower Of Hanoi

A mathematical puzzle consisting of three rods and a number of disks of different sizes which need to be moved from one rod to another under specific rules.

Years

Units of time representing a period of approximately 365 days or 12 months, used to measure duration or age.