Consumers with Very High Involvement in Some Product Category Are

question 55

Multiple Choice

Consumers with very high involvement in some product category are referred to as _____.

• A) product enthusiasts
• B) market mavens
• C) product endorsers
• D) product moderators
• E) market movers

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Definitions:

Document

A written, printed, or electronic record that provides information or evidence of some type.

Distribution Methods

The strategies and channels used to disseminate information or products to a target audience or market.

Security And Privacy

Measures and policies designed to protect data from unauthorized access and to ensure the confidentiality of personal information.

Nonverbal Communication

The process of conveying a message without the use of words, through gestures, facial expressions, body language, and other visual cues.