Examlex
Which of the following is not a resource?
Sales-oriented Era
The sales-oriented era refers to a period in marketing history where the primary focus was on selling products through aggressive sales techniques, without much emphasis on customer needs or product quality.
Market-oriented Era
A period in business thought where the primary focus is on understanding and meeting the needs and wants of consumers through market research and product adaptation.
Value-based Marketing
A marketing strategy focused on providing and communicating the unique value of a product or service to the customer.
Retailing-oriented Era
A period in business history characterized by the focus on selling and distribution efficiency, where retailers played a central role in the supply chain.
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