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The Face Value of a Ticket to the Super Bowl

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The face value of a ticket to the Super Bowl was approximately $1,200 in 2011. The game is very popular and there are a number of fans who are not able to get tickets to this game. At the same time, many fans claim that prices are too high and that the NFL should lower the face value of the ticket prices. Would a decrease in ticket prices move the market towards equilibrium? Would it eliminate the shortage of tickets? Why or why not?


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