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You have been hired by the city to determine whether or not an increase in the price of tickets for the mass transit system would raise system revenues. The debate has been heated and the city council seems to be divided. One side argues that in order to increase revenues from the transit system, prices must be increased. The opposing side argues that a price increase at this time will lower revenues. What assumptions are each side making about the price elasticity of demand, and how might you determine the best course of action?
Accounting Equation
Assets = Liabilities + Owner’s Equity.
Income Statement
A financial statement that shows a company's revenues and expenses over a specific period, usually a fiscal quarter or year, to calculate net income.
Adjusting Entry
A journal entry made in accounting records at the end of an accounting period to allocate income and expenditure to the correct period.
Net Income
The net earnings of a company, calculated by deducting all operating costs and taxes from the total income.
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