Some Consumer Researchers Focus on One Specific Trait,such as Conscientiousness,that

question 85

Multiple Choice

Some consumer researchers focus on one specific trait,such as conscientiousness,that exists across a number of consumers,to predict the adoption rate of new products.This is an application of which of the following approaches to studying consumer traits?

• A) Idiographic perspective
• B) Nomothetic perspective
• C) Nominal perspective
• D) Cognitive perspective
• E) Ethical perspective

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Definitions:

Frequency Distributions

A summary of data showing the number of observations in each of several non-overlapping categories or bins.

Numerical Data

Information that is quantifiable and can be assigned numerical values, used in statistical analysis.

Positive Correlation

A relationship between two variables where an increase in one variable is associated with an increase in the other variable.

Variable Increases

A situation in which a variable shows a rising trend or value over a given period.