Which of the Following Is True About Consumer Behavior Traits

question 60

Multiple Choice

Which of the following is true about consumer behavior traits?

• A) Low self-monitors care deeply about what others think and say about their behaviors.
• B) Consumers with low need for cognition tend to think carefully about products, problems, and even marketing messages.
• C) Consumers with high need for cognition tend to be influenced by things like an endorser's attractiveness and cues that are not central to a message.
• D) Low self-monitors tend to care more about the functionality of products.
• E) High self-monitors are not sensitive to the opinions of others.

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Definitions:

Maintenance Margin

The minimum amount of equity that must be maintained in a margin account after a purchase has been made, to keep the account open.

Long Futures Position

Holding a futures contract that obligates the buyer to purchase the underlying asset at a specified price on a specified future date, typically anticipating a price rise.

Levered Investment

Levered Investment involves using borrowed funds in addition to one's own investment capital to enhance the potential return of an investment.

Long Stock Position

The ownership of shares in a company with the expectation that they will increase in value over time.