Which of the Following Is True About PRIZM

question 89

Multiple Choice

Which of the following is true about PRIZM?

• A) It combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers.
• B) It classifies consumers into eight distinct segments based on resources available to the consumer as well as three primary motivations.
• C) It was developed and marketed by Strategic Business Insights.
• D) It is based on the premise that people with similar backgrounds and means disassociate themselves from each other's behaviors and lifestyles.
• E) It is based on the premise that people with similar backgrounds tend to live away from one another.

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Definitions:

Money Supply

A measurement of the total amount of money available in an economy at a specific time.

Interest Rate

The fee, represented as a percentage of the total amount lent, that a lender imposes on a borrower for the utilization of assets.

Quantity of Money Demanded

The total amount of money that households and businesses wish to hold at a given time, depending on interest rates, income levels, and economic activity.

Money Supply Curve

A graphical representation that shows the relationship between the quantity of money in the economy and the interest rate.