Explain Self-Congruency Theory and Its Relevance to Consumer Behavior

question 56

Essay

Explain self-congruency theory and its relevance to consumer behavior.

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Definitions:

Serving Bowls

Containers used for holding, presenting, and serving food during meals.

Ice Cream

A frozen dessert made from dairy products, such as milk and cream, combined with flavors and often fruits, chocolate, or nuts.

Serving Size

The standardized amount of food or drink recommended to be consumed in one sitting, often used for nutritional labeling and guidelines.

Basal Metabolic Rate

The rate of energy utilisation by the body while idle, necessary for maintaining key bodily functions like breathing and thermal regulation.