The Degree to Which a Consumer Is Open to New

question 33

Multiple Choice

The degree to which a consumer is open to new ideas and quick to buy new products,services,or experiences early in their introduction is referred to as consumer _____.

• A) materialism
• B) frugality
• C) value consciousness
• D) innovativeness
• E) competitiveness

---

Definitions:

Promotion

Promotion involves activities designed to communicate the merits of a product or service with the aim to persuade target customers to purchase or consume more.

Financial Resources

Financial resources represent the funds a business has available for use in its operations, including cash, investments, and lines of credit.

Startup

A young company founded to develop a unique product or service and bring it to market.

Working Capital

The difference between a company's current assets and current liabilities, indicating the short-term financial health and efficiency of a business.