Which of the Following Is True About Consumer Behavior Traits

question 60

Multiple Choice

Which of the following is true about consumer behavior traits?

• A) Low self-monitors care deeply about what others think and say about their behaviors.
• B) Consumers with low need for cognition tend to think carefully about products, problems, and even marketing messages.
• C) Consumers with high need for cognition tend to be influenced by things like an endorser's attractiveness and cues that are not central to a message.
• D) Low self-monitors tend to care more about the functionality of products.
• E) High self-monitors are not sensitive to the opinions of others.

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Definitions:

Maturity Value

The amount to be paid to the holder of a financial instrument at the end of its term or at maturity.

Dollar Amount

A numerical monetary value specified in units of currency, specifically the United States dollar.

Compound-Interest GIC

A Compound-Interest Guaranteed Investment Certificate is a type of investment where the interest earned is reinvested and earns interest itself, over the term of the GIC.

Maturity Value

Maturity Value is the amount payable to an investor at the end of a fixed-term investment, including the principal and the interest earned.