Which of the Following Is True About PRIZM

question 89

Multiple Choice

Which of the following is true about PRIZM?

• A) It combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers.
• B) It classifies consumers into eight distinct segments based on resources available to the consumer as well as three primary motivations.
• C) It was developed and marketed by Strategic Business Insights.
• D) It is based on the premise that people with similar backgrounds and means disassociate themselves from each other's behaviors and lifestyles.
• E) It is based on the premise that people with similar backgrounds tend to live away from one another.

Grasp the notion and impact of cognitive or psychological biases in decision making within the BSC framework.

Define sustainability as per the Dow Jones Sustainability Index and its significance.

Explain the function and relevance of a strategy map in implementing the BSC.

Differentiate between strategic objectives and strategic initiatives within the balanced scorecard framework.

---

Definitions:

Profession

A profession refers to a type of job that requires specialized knowledge and often extensive academic or formal training.

Creativity

The ability to produce original and valuable ideas or solve problems in novel ways.

Educational Psychology

A branch of psychology concerned with the scientific study of human learning and how educational practices enhance learning outcomes.

Positive Psychology

A branch of psychology that focuses on the study of positive human functioning and promoting factors that allow individuals and communities to thrive.