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Total utility:
MR
Short for Marginal Revenue, it refers to the extra revenue that an organization receives from selling one more unit of a good or service.
Maximizing Profit
The process a firm adopts to establish the optimal price and quantity for maximal profit.
Market Price
The current price at which a good or service can be bought or sold on the market.
Marginal Decision Rule
A principle stating that an action should be taken if, and only if, the marginal benefit is greater than or equal to the marginal cost.
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