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A firm facing a horizontal demand curve:
Individualism
A social theory favoring freedom of action for individuals over collective or state control, often associated with valuing independence and self-reliance.
Geert Hofstede
A Dutch social psychologist known for his work on cultural dimensions and their impact on business practices.
Uncertainty Avoidance
A cultural dimension describing the extent to which people in a society attempt to cope with anxiety by minimizing uncertainty.
National Culture
The set of shared values, beliefs, and norms that affect the behavior and practices of individuals within a country.
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