Which of the Following Is Most Likely a Constant Cost

question 193

Multiple Choice

Which of the following is most likely a constant cost industry?

• A) coal
• B) ice cream
• C) lumber
• D) oil

Define digital marketing and its components.

Understand the significance of search engines and search marketing in digital visibility.

Appreciate the role of social media platforms in business-to-consumer (B2C) marketing.

Grasp the concept and importance of the Zero Moment of Truth (ZMOT) in the consumer purchase process.

---

Definitions:

RATER

A framework for evaluating service quality based on five dimensions: Reliability, Assurance, Tangibles, Empathy, and Responsiveness.

Service-Quality Dimension

Various aspects through which the quality of service can be assessed, including tangibility, reliability, responsiveness, assurance, and empathy.

Empathy

The ability to understand and share the feelings of another, essential for effective communication and relationship-building.

Product Quality

The standard of a product as measured against similar products; it encompasses attributes such as durability, reliability, and performance.